mranderso
Joined: 14 Apr 2004
Posts: 488
Location: Tempe, AZ Sec101/Row1/Seat7
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| Posted: Mon Apr 25, 2005 4:16 pm Post subject: Mercury chief to discuss Generation Y |
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http://phoenix.bizjournals.com/phoenix/stories/2005/04/25/daily13.html
Mercury chief to discuss Generation Y
Ruben Hernandez
The Business Journal
"Niche Marketing: The Power of Generation Y" is the topic of the next American Marketing Association Phoenix business development luncheon, 11:30 a.m. to 1 p.m. Wednesday, at the Phoenix Country Club, 2901 N. 7th Street.
Jay Parry, president of the Phoenix Mercury, will share how successful brand marketing has more do to with emotion than reason. Parry is responsible for overseeing the business operations of the Mercury, including corporate partnerships, brand building, marketing, community outreach and ticket sales. |
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